Building Production-Ready SMS Marketing Campaigns with Node.js, Express, and Vonage

This guide provides a step-by-step walkthrough for building a robust system to send bulk SMS marketing campaigns using Node.js, Express, and the Vonage Messages API. We will cover everything from initial project setup and core sending logic to database integration, webhook handling, rate limiting, security, and deployment considerations.

By the end of this tutorial, you will have a functional application capable of managing recipient lists, sending templated messages, handling replies and delivery statuses, and respecting API rate limits – serving as a solid foundation for a production-grade SMS marketing platform.

Project Overview and Goals

What We're Building:

A Node.js application using the Express framework that exposes an API to:

Create and manage SMS marketing campaigns (defining messages and recipient lists).
Trigger the sending of these campaigns to multiple recipients via the Vonage Messages API.
Handle incoming SMS replies (e.g., opt-outs) and message delivery status updates via Vonage webhooks.
Store campaign, recipient, and message status data in a PostgreSQL database using Prisma.

Problem Solved:

This system provides a scalable and manageable way to execute SMS marketing campaigns, automating the sending process while incorporating essential features like rate limiting, status tracking, and reply handling, which are crucial for compliance and effectiveness.

Technologies Used:

Node.js: JavaScript runtime environment for building the backend server.
Express: Minimalist web framework for Node.js to build the API and handle webhooks.
Vonage Messages API: Used for sending SMS messages. Offers multi-channel capabilities, but we'll focus on SMS. We'll use the @vonage/server-sdk.
PostgreSQL: Relational database for storing campaign data, recipient lists, and message logs.
Prisma: Next-generation ORM for Node.js and TypeScript (we'll use it with JavaScript) to interact with the database.
dotenv: Module to load environment variables from a .env file.
ngrok: Tool to expose local development servers to the internet for testing webhooks.

System Architecture:

+-----------------+      +---------------------+      +-----------------+      +-------------+
|   API Client    |-----&gt;|  Node.js/Express    |-----&gt;|   Vonage API    |-----&gt;| SMS Network |
| (e.g., curl, UI)|      |  (Campaign Sender)  |&lt;-----| (Messages API)  |&lt;-----|             |
+-----------------+      | + Prisma + Postgres |      +-----------------+      +-------------+
                       |        ^                                 |                 |
                       |        | (DB Operations)                   | (SMS Sent)      | (Recipient)
                       |        |                                 v                 v
                       | +------+------+                        +-----------------+
                       | | Webhook Hndlr |&lt;-----------------------| Vonage Webhooks |
                       | +-------------+                        | (Inbound_ Status) |
                       |                                        +-----------------+
                       +---------------------+

Prerequisites:

Node.js (v16 or later recommended) and npm/yarn installed.
A Vonage API account. Sign up here if you don't have one.
Vonage CLI installed (npm install -g @vonage/cli). While not strictly required for this guide's code_ it's useful for managing your account.
ngrok installed and authenticated. Download here.
Access to a PostgreSQL database (local or cloud-based).

> Important for US Traffic: If sending SMS to US numbers using standard long codes (+1 country code), you must register for A2P 10DLC (Application-to-Person 10-Digit Long Code) via Vonage after the initial setup. This is a mandatory carrier requirement for compliance and deliverability.

1. Setting up the Project

Let's initialize our Node.js project and install the necessary dependencies.

Create Project Directory:

mkdir vonage-sms-campaign
cd vonage-sms-campaign

Initialize Node.js Project:
```
npm init -y
```
This creates a package.json file.
Install Dependencies:
```
# Core functionalities
npm install express @vonage/server-sdk dotenv @prisma/client

# Development dependencies
npm install --save-dev prisma nodemon
```
- express: Web framework.
- @vonage/server-sdk: Official Vonage Node.js SDK.
- dotenv: Loads environment variables from .env.
- @prisma/client: Prisma's database client.
- prisma: Prisma CLI for migrations and schema management.
- nodemon: Utility to automatically restart the server during development.

Project Structure: Create the following directories and files:

vonage-sms-campaign/
├── prisma/
│   └── schema.prisma  (Will be generated)
├── src/
│   ├── routes/
│   │   ├── campaigns.js
│   │   └── webhooks.js
│   ├── services/
│   │   ├── vonageService.js
│   │   └── campaignService.js
│   ├── middleware/
│   │   └── errorHandler.js
│   └── server.js
├── .env
├── .gitignore
└── package.json

Configure .gitignore: Create a .gitignore file to avoid committing sensitive files and unnecessary directories:

# Dependencies
node_modules/

# Prisma
prisma/migrations/*/*.sql
prisma/dev.db*

# Environment Variables
.env

# Logs
*.log

# OS generated files
.DS_Store
Thumbs.db

# Private Key (CRITICAL: Do NOT commit private keys!)
# Storing directly is insecure; use secure methods for production.
private.key
*.pem

> Note: Storing private keys directly in the project is convenient for development but highly insecure and strongly discouraged for production. Use secure secret management solutions.

Define Environment Variables (.env): Create a .env file in the project root. You will obtain these values in the next section.

# Vonage Credentials (Using Application ID and Private Key for Messages API)
VONAGE_APPLICATION_ID=YOUR_VONAGE_APPLICATION_ID
# VONAGE_PRIVATE_KEY_PATH=./private.key # DEV ONLY - In production, use VONAGE_PRIVATE_KEY_CONTENT env var instead.
VONAGE_PRIVATE_KEY_PATH=./private.key
VONAGE_NUMBER=YOUR_VONAGE_VIRTUAL_NUMBER # The number you'll send FROM

# Database Connection
DATABASE_URL="postgresql://USER:PASSWORD@HOST:PORT/DATABASE?schema=public"

# Server Configuration
PORT=3000

# Rate Limiting (Messages per second) - Adjust based on your number type/Vonage agreement
# 1 message/sec is typical for US Long Codes before A2P 10DLC registration
VONAGE_SEND_RATE_LIMIT_MPS=1

VONAGE_APPLICATION_ID: Found in your Vonage Application settings.
VONAGE_PRIVATE_KEY_PATH: Path to the private.key file you'll download (for development only).
VONAGE_NUMBER: The Vonage virtual number linked to your application.
DATABASE_URL: Standard database connection string. Replace placeholders.
PORT: Port the Express server will listen on.
VONAGE_SEND_RATE_LIMIT_MPS: Crucial for throttling. Start with 1 if using a standard US long code without A2P 10DLC registration.

Configure nodemon: Add start scripts to your package.json for development and production:

// package.json
{
  "scripts": {
    "start": "node src/server.js",
    "dev": "nodemon src/server.js"
    // Add prisma commands later
  }
}

2. Vonage Account and Application Setup

Configure your Vonage account to use the Messages API and obtain the necessary credentials.

Log in to Vonage Dashboard: Access your Vonage API Dashboard.
Set Default SMS API:
- Navigate to API Settings in the left sidebar.
- Scroll down to SMS settings.
- Ensure Messages API is selected as the default API for sending SMS messages. This is crucial as it determines the webhook format and SDK usage patterns.
- Click Save changes.
Create a Vonage Application:
- Navigate to Applications > Create a new application.
- Give it a name (e.g., ""SMS Marketing Campaign App"").
- Click Generate public and private key. Immediately save the private.key file that downloads. Place it in your project root directory (or the path specified in VONAGE_PRIVATE_KEY_PATH in your .env). > Security Warning: Only store the key file locally for development. In production, load the key content securely, e.g., via environment variables. Treat this key like a password – keep it secure.
- Note the Application ID displayed on the page. This is your VONAGE_APPLICATION_ID.
- Enable the Messages capability.
- Enter placeholder URLs for now (we'll update them later with ngrok):
  - Inbound URL: http://localhost:3000/webhooks/inbound (Method: POST)
  - Status URL: http://localhost:3000/webhooks/status (Method: POST) > Note for US Sending: After this setup, you will need to proceed with A2P 10DLC registration through the Vonage dashboard or API if targeting US numbers.
Link a Virtual Number:
- Scroll down to the Link virtual numbers section within the application settings.
- If you don't have a number, go to Numbers > Buy numbers to purchase one (ensure it has SMS capability).
- Link your desired sending number to this application. This number will be your VONAGE_NUMBER.
Update .env File: Fill in the VONAGE_APPLICATION_ID, VONAGE_PRIVATE_KEY_PATH (e.g., ./private.key), and VONAGE_NUMBER in your .env file with the values obtained above. Remember the security implications of VONAGE_PRIVATE_KEY_PATH.

3. Database Schema and Data Layer (Prisma/PostgreSQL)

We'll use Prisma to define our database schema and interact with PostgreSQL.

Initialize Prisma:
```
npx prisma init --datasource-provider postgresql
```
This creates the prisma/ directory and a prisma/schema.prisma file, and updates .env with a template DATABASE_URL. Ensure your actual connection string is in .env.

Define Schema (prisma/schema.prisma): Replace the contents of prisma/schema.prisma with the following models:

// This is your Prisma schema file,
// learn more about it in the docs: https://pris.ly/d/prisma-schema

generator client {
  provider = "prisma-client-js"
}

datasource db {
  provider = "postgresql"
  url      = env("DATABASE_URL")
}

model Campaign {
  id          Int      @id @default(autoincrement())
  name        String
  messageBody String
  createdAt   DateTime @default(now())
  updatedAt   DateTime @updatedAt
  recipients  Recipient[]
  messages    MessageLog[]

  @@index([name])
}

model Recipient {
  id          Int      @id @default(autoincrement())
  // Ensures phone numbers are globally unique across all campaigns.
  // This means a number cannot exist in multiple active recipient lists simultaneously.
  // It also implies 'STOP' requests will affect all instances of this number.
  phoneNumber String   @unique
  campaignId  Int
  campaign    Campaign @relation(fields: [campaignId], references: [id])
  createdAt   DateTime @default(now())
  subscribed  Boolean  @default(true) // For opt-out tracking
  messages    MessageLog[]

  @@index([phoneNumber])
  @@index([campaignId])
}

enum MessageStatus {
  PENDING
  SENT
  DELIVERED
  FAILED
  REJECTED // e.g., carrier violation
  UNKNOWN
}

model MessageLog {
  id           Int      @id @default(autoincrement())
  campaignId   Int
  recipientId  Int
  vonageMessageId String?  @unique // The ID returned by Vonage
  status       MessageStatus @default(PENDING)
  sentAt       DateTime?
  deliveredAt  DateTime?
  errorCode    String?  // Store error code from Vonage if failed
  errorMessage String?  // Store error message
  createdAt    DateTime @default(now())
  updatedAt    DateTime @updatedAt

  campaign     Campaign  @relation(fields: [campaignId], references: [id])
  recipient    Recipient @relation(fields: [recipientId], references: [id])

  @@index([vonageMessageId])
  @@index([status])
  @@index([campaignId])
  @@index([recipientId])
}

Campaign: Stores the name and message body.
Recipient: Stores the phone number and links to a campaign. Includes a subscribed flag for opt-outs. The phoneNumber is globally unique.
MessageLog: Tracks the status of each individual message sent to a recipient as part of a campaign. Links to both Campaign and Recipient, stores the Vonage Message UUID, status, timestamps, and potential error details.

Apply Schema to Database (Migration):
```
# Ensure your DATABASE_URL in .env is correct before running
npx prisma migrate dev --name init
```
Prisma will create the SQL migration file in prisma/migrations/ and apply it to your database, creating the tables.
Generate Prisma Client: Prisma Client is generated automatically after migrate dev, but you can run it manually if needed:
```
npx prisma generate
```
This generates the typed database client in node_modules/@prisma/client.

Add Prisma Commands to package.json:

// package.json
{
  "scripts": {
    "start": "node src/server.js",
    "dev": "nodemon src/server.js",
    "prisma:migrate": "prisma migrate dev",
    "prisma:studio": "prisma studio",
    "prisma:generate": "prisma generate"
  }
}

npm run prisma:migrate -- --name <migration_name>: Create new migrations.
npm run prisma:studio: Open a GUI to view/edit database data.

4. Implementing Core Sending Logic

Now, let's implement the services to interact with Vonage and manage the campaign sending process, including rate limiting.

Vonage Service (src/services/vonageService.js): Initialize the Vonage SDK and provide a function to send a single SMS.

// src/services/vonageService.js
const { Vonage } = require('@vonage/server-sdk');
const { Message } = require('@vonage/messages'); // Import Message class
const path = require('path');
const fs = require('fs'); // Needed to read key file content
require('dotenv').config();

// Determine private key source: prefer content env var, fallback to path (dev only)
let privateKey;
if (process.env.VONAGE_PRIVATE_KEY_CONTENT) {
    privateKey = process.env.VONAGE_PRIVATE_KEY_CONTENT.replace(/\\n/g, '\n'); // Handle escaped newlines
    console.log('Using Vonage private key from environment variable.');
} else if (process.env.VONAGE_PRIVATE_KEY_PATH) {
    try {
        const privateKeyPath = path.resolve(process.env.VONAGE_PRIVATE_KEY_PATH);
        privateKey = fs.readFileSync(privateKeyPath);
        console.warn('Using Vonage private key from file path (Development only - insecure for production).');
    } catch (err) {
        console.error(`Error reading private key file at ${process.env.VONAGE_PRIVATE_KEY_PATH}:`, err);
        process.exit(1);
    }
} else {
    console.error('Missing Vonage private key. Set VONAGE_PRIVATE_KEY_CONTENT (recommended) or VONAGE_PRIVATE_KEY_PATH (dev only).');
    process.exit(1);
}


// Input validation for required environment variables
if (!process.env.VONAGE_APPLICATION_ID || !privateKey || !process.env.VONAGE_NUMBER) {
    console.error('Missing required Vonage environment variables (Application ID, Private Key, Number)!');
    process.exit(1); // Exit if configuration is missing
}

const vonage = new Vonage({
    applicationId: process.env.VONAGE_APPLICATION_ID,
    privateKey: privateKey, // SDK expects the key content or path
});

/**
 * Sends an SMS message using the Vonage Messages API.
 * @param {string} toNumber - The recipient's phone number (E.164 format recommended).
 * @param {string} messageText - The text content of the SMS.
 * @returns {Promise<object&gt;} - Promise resolving with the Vonage API response.
 * @throws {Error} - Throws a structured error if sending fails.
 */
async function sendSms(toNumber, messageText) {
    console.log(`Attempting to send SMS to ${toNumber}`);
    try {
        const resp = await vonage.messages.send(
            new Message( // Use the Message class constructor
                { text: messageText }, // Content
                { type: 'sms', number: toNumber }, // To
                { type: 'sms', number: process.env.VONAGE_NUMBER } // From
            )
        );

        console.log(`Message sent successfully to ${toNumber}. Message UUID: ${resp.messageUuid}`);
        return resp; // Contains message_uuid
    } catch (err) {
        const status = err?.response?.status;
        const title = err?.response?.data?.title;
        const detail = err?.response?.data?.detail || err.message;
        console.error(`Error sending SMS to ${toNumber}: Status ${status}, Title: ${title}, Detail: ${detail}`);

        // Rethrow a more structured error
        const sendError = new Error(`Failed to send SMS to ${toNumber}. Vonage status: ${status || 'N/A'}, title: ${title || 'N/A'}, detail: ${detail}`);
        sendError.vonageStatus = status;
        sendError.vonageTitle = title;
        sendError.vonageDetail = detail;
        throw sendError;
    }
}

module.exports = {
    sendSms,
    vonage // Export instance if needed elsewhere (e.g., for signature verification)
};

Loads credentials from .env, prioritizing VONAGE_PRIVATE_KEY_CONTENT over VONAGE_PRIVATE_KEY_PATH for better production security.
Initializes the Vonage SDK instance.
The sendSms function uses vonage.messages.send with the correct Message class structure.
Includes basic logging and throws a more structured error on failure, potentially including status and title from the Vonage response.

Campaign Service (src/services/campaignService.js): Handles fetching campaign data, iterating recipients, applying rate limits, sending messages via vonageService, and logging results to the database.

// src/services/campaignService.js
const { PrismaClient, MessageStatus } = require('@prisma/client');
const { sendSms } = require('./vonageService');
require('dotenv').config();

const prisma = new PrismaClient();

// Rate limiting configuration
const messagesPerSecond = parseInt(process.env.VONAGE_SEND_RATE_LIMIT_MPS || '1', 10);
const delayBetweenMessages = messagesPerSecond &gt; 0 ? 1000 / messagesPerSecond : 1000; // Delay in milliseconds

// Simple utility for adding delay
const wait = (ms) =&gt; new Promise(resolve =&gt; setTimeout(resolve, ms));
// Note: This simple 'setTimeout' approach works for a single process.
// For multi-process scaling, a distributed rate limiter (e.g., using Redis) is needed.

/**
 * Starts sending an SMS campaign. Fetches recipients, sends messages with rate limiting,
 * and logs the status of each message attempt.
 * @param {number} campaignId - The ID of the campaign to send.
 */
async function startCampaign(campaignId) {
    console.log(`Starting campaign ID: ${campaignId}`);
    try {
        const campaign = await prisma.campaign.findUnique({
            where: { id: campaignId },
            include: {
                recipients: {
                    where: { subscribed: true } // Only send to subscribed recipients
                }
            },
        });

        if (!campaign) {
            console.error(`Campaign not found: ${campaignId}`);
            return;
        }

        if (!campaign.recipients || campaign.recipients.length === 0) {
            console.log(`Campaign ${campaignId} has no subscribed recipients.`);
            return;
        }

        console.log(`Found ${campaign.recipients.length} recipients for campaign ${campaignId}. Starting send process...`);

        for (const recipient of campaign.recipients) {
            let messageStatus = MessageStatus.PENDING;
            let vonageMessageId = null;
            let errorCode = null;
            let errorMessage = null;
            let sentAt = null;

            try {
                // Send SMS via Vonage Service
                const response = await sendSms(recipient.phoneNumber, campaign.messageBody);
                vonageMessageId = response.messageUuid; // Correct key is messageUuid
                messageStatus = MessageStatus.SENT; // Assume SENT, status webhook will update to DELIVERED/FAILED
                sentAt = new Date();
                console.log(`Successfully initiated send to ${recipient.phoneNumber} for campaign ${campaignId}. UUID: ${vonageMessageId}`);

            } catch (error) {
                console.error(`Failed to send to ${recipient.phoneNumber} for campaign ${campaignId}:`, error.message);
                messageStatus = MessageStatus.FAILED;
                // Attempt to extract Vonage error details passed from vonageService.
                // Structure depends on the error thrown; parse message or specific properties if available.
                errorMessage = error.message || 'Unknown send error';
                errorCode = error.vonageStatus || error.code || 'SEND_FAILURE'; // Use status code if available
                sentAt = new Date(); // Record failure time
            }

            // Log the attempt to the database
            try {
                 await prisma.messageLog.create({
                    data: {
                        campaignId: campaign.id,
                        recipientId: recipient.id,
                        vonageMessageId: vonageMessageId,
                        status: messageStatus,
                        sentAt: sentAt,
                        errorCode: errorCode ? String(errorCode) : null, // Ensure errorCode is string or null
                        errorMessage: errorMessage,
                    },
                });
                console.log(`Logged message status ${messageStatus} for recipient ${recipient.id} in campaign ${campaignId}`);
            } catch (dbError) {
                 console.error(`Database Error: Failed to log message status for recipient ${recipient.id}:`, dbError);
                 // Critical: Failed to log message status. Implement robust logging (e.g., to a file or external service)
                 // and consider alerting mechanisms here. Retrying might be complex due to the ongoing campaign loop.
            }


            // Apply Rate Limiting Delay BEFORE the next iteration
            console.log(`Waiting ${delayBetweenMessages}ms before next message...`);
            await wait(delayBetweenMessages);
        }

        console.log(`Finished processing campaign ID: ${campaignId}`);

    } catch (error) {
        console.error(`Error processing campaign ${campaignId}:`, error);
        // Handle errors fetching campaign or recipients
    }
}

module.exports = {
    startCampaign,
};

Fetches the campaign and its subscribed recipients.
Iterates through recipients.
Calls vonageService.sendSms for each.
Rate Limiting: Uses setTimeout (wait function) to pause between sendSms calls based on VONAGE_SEND_RATE_LIMIT_MPS. Includes a note about its single-process limitation.
Logs the initial status (SENT or FAILED) and vonageMessageId (if successful) to the MessageLog table using Prisma.
Includes improved error handling for sending (using structured error from vonageService) and database logging (with more specific advice).

> Important Note on Rate Limiting & A2P 10DLC: >

Crucial for US Traffic: You must register for Application-to-Person (A2P) messaging via the 10DLC (10-Digit Long Code) system for sending to US numbers. This is mandatory. > * The default 1 message/second limit for US long codes is very slow for bulk campaigns and may lead to blocking without registration. > * Your approved 10DLC registration will grant higher throughput limits determined by carriers. You'll need to adjust VONAGE_SEND_RATE_LIMIT_MPS accordingly. > * Toll-Free numbers and Short Codes offer significantly higher throughput but have different registration processes and costs. > * Contact Vonage support if you need API concurrency limits raised beyond the default (around 30 requests/sec).

5. Building the API Layer (Express)

Create Express routes to manage campaigns and trigger sending.

Basic Server Setup (src/server.js): Set up the main Express application.

// src/server.js
require('dotenv').config();
const express = require('express');
const campaignRoutes = require('./routes/campaigns');
const webhookRoutes = require('./routes/webhooks');
const errorHandler = require('./middleware/errorHandler');

const app = express();
const PORT = process.env.PORT || 3000;

// Middleware
// Use express.json() for API requests bodies
app.use(express.json());
// Use express.urlencoded() for webhook form data (commonly used by Vonage webhooks)
app.use(express.urlencoded({ extended: true }));

// Routes
app.get('/health', (req, res) =&gt; res.status(200).send('OK')); // Health check
app.use('/api/campaigns', campaignRoutes);
app.use('/webhooks', webhookRoutes); // Expose webhooks at /webhooks path

// Error Handling Middleware (Should be last)
app.use(errorHandler);

app.listen(PORT, () =&gt; {
    console.log(`Server running on port ${PORT}`);
    console.log(`Webhook Base URL for ngrok (if running): http://localhost:${PORT}/webhooks`);
});

Loads environment variables.
Sets up essential middleware (express.json, express.urlencoded).
Includes a basic /health check endpoint.
Mounts the campaign and webhook routes.
Includes error handling middleware.

Campaign Routes (src/routes/campaigns.js): Define endpoints for creating and sending campaigns.

// src/routes/campaigns.js
const express = require('express');
const { PrismaClient } = require('@prisma/client');
const { startCampaign } = require('../services/campaignService'); // Import the service

const router = express.Router();
const prisma = new PrismaClient();

// POST /api/campaigns - Create a new campaign with recipients
router.post('/', async (req, res, next) =&gt; {
    const { name, messageBody, recipients } = req.body; // recipients = array of phone numbers ["+1...", "+44..."]

    // Basic Input Validation
    if (!name || !messageBody || !Array.isArray(recipients) || recipients.length === 0) {
        return res.status(400).json({ error: 'Missing required fields: name, messageBody, and a non-empty recipients array.' });
    }
    // Consider adding more robust validation: check phone number format (e.g., using libphonenumber-js), check name/message length, etc.

    try {
        const newCampaign = await prisma.campaign.create({
            data: {
                name: name,
                messageBody: messageBody,
                recipients: {
                    // Attempt to create recipients. Prisma's @unique constraint on phoneNumber
                    // will cause an error if a number already exists globally.
                    create: recipients.map(phone =&gt; ({
                        phoneNumber: phone,
                        // subscribed defaults to true per schema
                    })),
                },
            },
            include: {
                recipients: true, // Include recipients in the response
            },
        });
        res.status(201).json(newCampaign);
    } catch (error) {
        console.error('Error creating campaign:', error);
        // Handle unique constraint violation (P2002) specifically
        if (error.code === 'P2002' && error.meta?.target?.includes('phoneNumber')) {
             // This occurs because phoneNumber is globally unique per the schema
             return res.status(409).json({
                 error: 'Conflict: One or more phone numbers already exist globally. Cannot add duplicates.',
                 details: `Unique constraint violation on field: ${error.meta.target}`
             });
        }
        next(error); // Pass other errors to generic handler
    }
});

// POST /api/campaigns/:id/send - Trigger sending a specific campaign
router.post('/:id/send', async (req, res, next) =&gt; {
    const campaignId = parseInt(req.params.id, 10);

    if (isNaN(campaignId)) {
        return res.status(400).json({ error: 'Invalid campaign ID.' });
    }

    try {
        // Find the campaign to ensure it exists before trying to send
        const campaign = await prisma.campaign.findUnique({ where: { id: campaignId } });
        if (!campaign) {
            return res.status(404).json({ error: 'Campaign not found.' });
        }

        // *** Crucial: Trigger sending asynchronously ***
        // Don't await startCampaign here, otherwise the HTTP request will hang
        // until all messages are sent (which could take hours for large campaigns).
        startCampaign(campaignId).catch(err =&gt; {
            // Log errors happening in the background task
            console.error(`Background campaign sending failed for ID ${campaignId}:`, err);
        });

        // Immediately respond to the client
        res.status(202).json({ message: `Campaign ${campaignId} sending process initiated.` });

    } catch (error) {
         console.error(`Error initiating campaign send for ID ${campaignId}:`, error);
         next(error);
    }
});

// GET /api/campaigns/:id/status - (Optional) Get campaign status summary
 router.get('/:id/status', async (req, res, next) =&gt; {
     const campaignId = parseInt(req.params.id, 10);
     if (isNaN(campaignId)) {
         return res.status(400).json({ error: 'Invalid campaign ID.' });
     }
     try {
         const statusCounts = await prisma.messageLog.groupBy({
             by: ['status'],
             where: { campaignId: campaignId },
             _count: {
                 status: true,
             },
         });

         const totalRecipients = await prisma.recipient.count({
             where: { campaignId: campaignId }
         });

         const summary = statusCounts.reduce((acc, curr) =&gt; {
            acc[curr.status] = curr._count.status;
            return acc;
         }, {});

         res.json({ campaignId, totalRecipients, statusSummary: summary });
     } catch (error) {
         next(error);
     }
 });


module.exports = router;

POST /: Creates campaign/recipients. Includes specific error handling for the global phoneNumber unique constraint (P2002). Adds suggestion for validation libraries.
POST /:id/send: Triggers startCampaign asynchronously (.catch() for background errors) and returns 202 Accepted immediately.
GET /:id/status: (Optional) Provides a summary of message statuses for a given campaign using Prisma's groupBy.